Ibiza, long celebrated as Europe’s summer playground, is facing a surprising shift. Once a magnet for partygoers, influencers and sun-seekers, the island is seeing a noticeable dip in tourist interest for the 2025 summer season.

Before its transformation into a global tourist hotspot, Ibiza was known as a tranquil island with a close-knit community. Its economy relied primarily on its agricultural and fishing industries. However, tourism began to increase exponentially in Ibiza in the 1960s, attracting those craving a laid-back holiday in the sun. The island’s first major nightclub, Pacha, opened in 1973, solidifying Ibiza’s reputation as a clubbing mecca.

Fast-forward to today, Ibiza has become a top tourist destination, attracting millions of visitors each year, keen to experience the island’s famous beaches, nightlife and music scene for themselves.

However, new data suggests that the island may have become a victim of its own success, with far fewer searching for holidays in its hotels and villas.

Research by luxury yacht charter company 212 Yachts has identified the destinations that appear to be proving less popular this summer. Surprisingly, Ibiza has found itself on the least searched list - 56% less than the previous year.

There are several reasons which could have contributed to this rise in tourists seeking holidays elsewhere. Firstly, growing anti-tourist sentiment in both Ibiza and the rest of the Balearics.

Local protests against overtourism, including barricades at popular viewpoints and graffiti messages, have created a sense of unease and negativity for some tourists.

Coupled with this is the general increase of overtourism on Ibiza. The sheer volume of tourists, particularly during the summer months, has put a strain on the island's resources, including beaches, infrastructure and housing, casting a dark shadow over idyllic getaways to the Mediterreanean.

In an attempt to limit tourism, Ibiza authorities have begun introducing measures, including restricting party boats and street drinking. These measures may also be deterring visitors looking for a destination for their hen parties or stag dos.

The new legislation - a crackdown on laws from 2020 which prohibit the sale of alcohol between 9:30pm and 8am - was introduced last May. People drinking outside of designated areas could now face fines ranging from £430 to £1,290.

Party boats are now banned from sailing within one nautical mile of some cities and towns in Ibiza and Majorca. Captains are also barred from picking up and dropping of passengers in these regions, with advertising also now illegal.

The iconic Italian city of Venice could also see less crowds this summer. It seems the introduction of visitor taxes and tourist caps have put off many who were planning to visit, with searches down 46% according to the company.