Great British Bake Off judge Prue Leith has never been one to hold back when it comes to her opinions, and her latest comments are no exception. In an interview with the Sun, the food writer and TV presenter took aim at modern women and their obsession with self care. Prue revealed that she is becoming "irritated" by what she describes as "endless self-absorption".

"It’s constant me, me, me," she said, adding that during a recent trip to Western Australia, she was taken aback by the sheer number of establishments offering pampering experiences. Prue continued: "Massage parlours, wellness centres, foot clinics — I’m not saying we shouldn’t have these things, but so many women seem to think of nothing but themselves."

Her opinion is likely to be divisive, as recent figures from a 2024 YouGov survey show that 85 per cent of British women take part in some form of self care.

The same study found that over 60 per cent say it boosts their emotional wellbeing, while half report a noticeable reduction in stress after a pampering session.

The Bake Off favourite did not stop there, but went on to weigh in on the impact feminism has had on this generation, suggesting that while it has brought undeniable benefits for women it has also had "an unsettling effect" on young men.

"Feminism has been brilliant for girls and women," she admitted, before adding: "But I do feel that it’s confusing for boys. They don’t know what their roles are in life anymore, and they don’t know what to think."

She continued: "Many aren’t toxic, but they just feel ineffectual. But undeniably, some are toxic – the ones who look up to Andrew Tate."

Tate is a controversial online personality who has come under fire for promoting misogynistic views, and Prue seems to regard him as part of a larger modern issue with gender.

According to the Great British Menu star, strong, confident women now trigger one of two reactions in young men: "They’re either cowed and intimidated or they hate them." She linked this to an overall culture of self-absorption that she thinks affects both women and men.

The baking expert went on to argue that social media plays a significant role in amplifying these problems. She added: "I don’t think the younger generation has the confidence and resilience that earlier generations had. So many people are miserable behind their screens."